Practical guides, case studies, and strategies to help you grow faster with affiliate, referral, and push marketing.
AI-driven personalization, zero-party data, multimodal commerce, and unified measurement are reshaping performance marketing in 2026. Here's what marketers need to know.
GrowthLift Team
Discover the key affiliate marketing trends reshaping 2025: rise of influencer marketing, micro-influencer dominance, AI-driven content creation, and the future of performance marketing.
Master performance marketing channels, audience targeting, and optimization strategies. Learn how to maximize ROI across PPC, affiliate, social, email, and emerging channels.
Combine influencer trust with affiliate performance marketing. Learn how influencers, micro-influencers, and creators can monetize audiences through commission-based partnerships.
Media portals are often dismissed as branding channels — but that view is outdated. In this interview, a senior performance marketing leader from one of Poland's largest media groups explains why last-click attribution distorts the true value of publishers, and what advertisers should do about it.
Most affiliate programs sit somewhere between vegetative and exceptional — and many advertisers don't realise how much they're leaving on the table. Answer these four diagnostic questions to find out whether your program is built for growth or quietly holding you back.
Running your own affiliate program gives you control, transparency, and the kind of direct publisher relationships that third-party networks can't provide. But in-house isn't right for everyone. Here's a framework for deciding whether it's the right move for your brand — and what to look for when making the switch.
Master Q4 peak season with strategic planning for Black Friday, Cyber Monday, and Christmas. Break campaigns into phases, delegate effectively, and maximize annual revenue.
Q4 is the most important sales season of the year for online advertisers — and also the most chaotic. Here's how to plan your affiliate strategy around Black Friday, Cyber Monday, and the holiday season so you're ready to capture every opportunity instead of just surviving the rush.
Affiliate programs and referral programs are often treated as alternatives — but the brands that grow fastest typically run both. Here's a clear breakdown of how each model works, where each excels, and why combining them creates a compounding growth advantage.
Manually approving publishers one by one is a bottleneck that slows down even the best affiliate programs. Automatic trades solve that problem by intelligently matching the right publishers to the right campaigns in real time. Here's how they work and when to use them.
Master voucher code tracking for affiliate marketing. Learn how to prevent fraud, track offline conversions, and segment campaigns with unique promo codes.
The debate between in-housing your affiliate program and outsourcing it to a network misses the point. The best-performing affiliate programs combine the strengths of both approaches — without the weaknesses of either. Here's why a Partnership Hub model outperforms both extremes.
Mobile ad fraud costs advertisers billions annually. Learn to detect and prevent click spamming, click injection, and device farms using CTIT analysis, geo-location tracking, and retention metrics.
Affiliate marketing offers real freedom — but only if you approach it strategically. Before you share your first link, you need to understand your audience, choose the right channels, and pick a niche you can own. This guide walks you through the essential concepts every new affiliate marketer needs to get right from day one.
Insurance comparison platforms face a unique challenge: most visitors are anonymous, yet the purchase decision is highly personal. This case study looks at how dynamic customer segmentation and Data Management Platform technology were used to connect Porówneo.pl's TV campaign with precision online performance marketing.
DUKA's modern Scandinavian design has long found a place in our homes and hearts. Now GrowthLift is proud to partner with DUKA, combining advanced digital performance marketing technology with beautiful product visuals to connect the right customers with the brand they love.
Mobile loyalty apps have replaced plastic cards. Learn how personalization, behavioral data, and push notifications drive 84%+ engagement rates and repeat purchases.
Asia proved the shift is inevitable—mobile commerce now dominates desktop. Learn why "mobile-first" may already be outdated, and what "mobile-only" means for your business.
Incentivised traffic can lower your cost per install dramatically — but it also brings users who have zero interest in your app. Before you add incent traffic to your mobile campaign strategy, understand exactly what it is, when it makes sense, and the serious fraud risks it carries.
Incentivized traffic (users rewarded for installs) is cheap and fast but low-quality. Learn when it makes sense, how fraud hides within it, and how to protect your budget.
The pandemic didn't just disrupt the economy — it permanently changed how people use their phones. This analysis of the mobile app market during COVID-19 looks at what shifted in consumer behaviour, which categories grew, and what marketers should take away for their long-term mobile strategy.
When crisis hits, consumer priorities shift rapidly. Apps addressing immediate needs see explosive growth. Here's how smart brands adapt their strategies and acquire users at lower costs.
Fraudulent installs cost the mobile advertising industry tens of millions of dollars every day. Click spamming, click injection, and device farms are the main culprits — but with the right data and the right platform, you can detect and block them. Here's what every mobile advertiser needs to know.
Mobile fraud costs the industry millions daily. Learn the three main fraud types—click spamming, click injection, and device farms—and how to detect and block fraudulent traffic.
You've built a great app — now you need users. Before launching a mobile user acquisition campaign, there are three foundational decisions you must get right: measurement integration, pricing model, and fraud protection. Miss any of them and your budget won't deliver. Here's the complete guide.
Master app promotion fundamentals: integrate measurement platforms (MMP), choose between CPI and CPA models, understand global pricing differences, and optimize your user acquisition budget.
You have a great website that works well on mobile. Your social media is well managed. So does your brand actually need a mobile app? This framework helps you answer that question honestly — looking at the unique advantages of a mobile app and whether they justify the investment for your specific business.
High upfront costs for mobile apps can pay off fast—if you understand the true business benefits: consumer data, loyalty programs, competitive positioning, and precision communication.
Loyalty programs built on apps outperform traditional card-based models by delivering personalization, engagement, and real-time benefits. Here's how LIDL, Żappka, Rossman, and Carrefour are winning with mobile-first loyalty.
Mobile advertising budgets are set to double over the next two years. Here's what's driving the trend: 3.5 billion mobile users, massive daily engagement, and an app economy where organic discovery is nearly impossible.
Apps aren't just e-commerce tools anymore — they're revolutionizing retail, loyalty, AR shopping, and everyday utilities. Here's how the most innovative brands are using apps to create value, deepen customer relationships, and dominate app store rankings.
China leapfrogged mobile-first entirely and went straight to mobile-only. Here's why Asia got there first — and what the rest of the world can learn from the super-app revolution, social commerce, and the trust dynamics that made it happen.
While Europe and the US are still talking about 'mobile first', Asia is already firmly in 'mobile only' territory — and all signs point to the same transition happening in the West. Here's what the data says and what it means for your mobile strategy.
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