Growth Marketing Toolbox

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Affiliate Marketing

Features that set your own Affiliate Program up for Growth

Designed to help you build, track, analyze, and optimize your in-house affiliate programs. Our feature-loaded affiliate marketing software gives you the tools to manage your affiliate partnerships efficiently and scale them effortlessly.

Marketplace

The Marketplace with tens of thousands of affiliates, influencers, mobile apps, and media buyers gives your affiliate program the perfect traffic kickstart. Extensive search, filtering, sorting, and customization options make your partner discovery a breeze. Connect every partner you like with just one click to your program.

Affiliate discovery

Search, filter, and sort the Marketplace to find and connect to the partners who best match your target audience. Tailor it to your needs by saving multiple custom views per user.

Affiliate profiles

Drill-down on every partner profile and get actionable insights into the partner's ad inventory, size, demographics, and performance history.

Offer list

Access thousands of offers on the Marketplace and select the ones that match your preferences and audience. Customize your Marketplace view by saving your filter settings.

Offer profiles

Access all offer details including ads, tracking, targeting, commissions, and terms with a single click. Create and customize your tracking link directly from the offer profile.

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Offers & Audiences

Self-serve offer creator and audience builder. Launch, edit, and pause any offer directly from your account. Standard and advanced settings give you the flexibility to customize every offer to your requirements.

Commission management

Reach an unmatched commission granularity that allows you to maximize your Return on Ad Spend per affiliate. We give you the flexibility to close every affiliate deal, even if that means individual commission settings per affiliate.

Commission tiers

Assign your affiliates automatically to commission tiers (e.g. bronze, silver, gold) based on their offer performance (e.g. #sales) during a rolling timeframe (e.g. last 30 days).

Ad management

Upload, replace, or delete any ad in any ad format within seconds. Use custom target URLs per ad to optimize the ad's conversion rate. Give selected affiliates or groups of affiliates access to exclusive ads by restricting ad visibility.

Ad formats

We currently support 5 main formats: text links, banners, rich media, product feeds, and deals & vouchers. Upload any ad regardless of its size, dimension, file format, and complexity. No more upload failed error messages.

Geolocation targeting

Use our GeoIP intelligence to avoid paying for users who do not match your set geolocation preferences. Mistargeted traffic is auto-scrubbed.

Device targeting

Your customer profitability differs from device to device. Create device groups by carrier, connection type, device brand/model/type, and operating system version to set different affiliate commissions per device group.

Reference targeting

Automatically accept affiliates to your offers who sign-up through your custom affiliate sign-up pages. They can start promoting your offers right away. No more valuable time lost to delayed approvals.

Email notifications

Your affiliates receive automatic email notifications at their preferred frequency whenever you start a new offer or make changes to an active offer.

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Analytics

Deep, real-time analytics that leave no question unanswered. Every conversion path, click, and transaction is tracked, accessible, and actionable — on any device, whenever and wherever you need it.

Conversion path analytics

Every touchpoint on a conversion path is tracked and accessible with one click. The role (initiate, assist, close) and importance of your publishers in conversion funnels become clear and actionable.

Dashboard

With our dashboard you have all your top KPIs, trends, and recommendations at your fingertips. Real-time data access on every device, whenever, wherever.

Performance report

34 dimensions and more than 50 metrics leave no question unanswered. Our reports are a heaven for data-driven marketers.

Transaction report

9 data point groups consisting of 50 data points per tracked transaction give you insane drill-down capabilities and allow for unprecedented traffic insights. Plus selected user roles have specific transaction editing rights.

Click report

At a granularity of 4 data point groups and 30 data points, real-time click reports are an invaluable tool for inspecting traffic quality and origin, detecting traffic anomalies, or simply as help during tracking implementation.

Report history

Your data is stored and accessible forever. Performance, transactions, and click reports have unlimited report history for all accounts and user roles.

Report views

Unlimited report views for all users and all roles. Save, share, and revisit any custom report configuration at any time.

Configurable reports

Build and save report presets tailored to your workflow. Filter, group, and sort by any available dimension or metric for fully customized analysis.

Configurable data exports
Accounts

Flexible multi-role account structure designed to serve every stakeholder in your affiliate ecosystem — from network operators to individual publishers.

Network account
Advertiser account
Publisher account
Billing & Payments

Streamline your financial operations with automated validation, payments, and invoicing — so you spend less time on admin and more time on growth.

Bulk transaction validation
Bulk transaction editing
Automated commission payments
Automated self-invoice creation
Configurable invoicing templates
Tracking

Industry-leading tracking coverage with multiple redundant methods to ensure every conversion is captured accurately, regardless of browser restrictions or device type.

Post impression tracking
Post click tracking
3rd-party cookie tracking
1st-party cookie tracking
Fingerprint tracking
Postback / server-to-server tracking
Deeplinking
Deeplink generator
HTTPS tracking links
Sub-ID / Reference tracking
Customization

White-label your affiliate program end-to-end. Custom domains, branded sign-up pages, tailored interfaces — your partners will never know the platform behind it.

Affiliate sign-up pages
Interface branding
CSV download preferences
Customizable domain
Integrations

Connect your affiliate program to the tools you already use. Robust APIs and native integrations with mobile attribution partners, eCommerce platforms, ad networks, and more.

Advertiser API
Affiliate API
3rd-party integrations (mobile attribution, eCommerce, ad networks)
Affiliate postbacks
Fraud Protection

Multi-layer fraud prevention that keeps your program clean and your ad spend safe — from partner onboarding all the way to traffic quality verification.

Email verification
Company verification
Ad inventory verification
Bank account verification
Traffic source verification (ad inventory URL & referer checks)
Data protection
Support

World-class support at every tier. Whether you prefer self-service or hands-on assistance, we have a channel for every need.

Live chat
Email support
Help center (documentation)
Video center (tutorials)
Performance & Security

Enterprise-grade infrastructure delivering lightning-fast ad delivery, rock-solid tracking uptime, and airtight security across every touchpoint.

Fast ad delivery

Using CDN77, the world's leading Content Delivery Network, allows us to serve all your ads quickly from any location and to any device.

Rock-solid reliability

Our global cloud infrastructure ensures a tracking uptime of 99.999% and higher. Back-up servers in several countries make it possible.

GDPR compliance

We achieve a 99.99966% (Six Sigma) and higher annual tracking uptime and accuracy by combining multiple tracking methods based on cookies, fingerprints, and postbacks.

SSL encryption

From our website to your affiliate login pages and our application, to our tracking links — every link is an HTTPS URL, assuring you, your affiliates, and customers that their data is secure.

Privacy by design

Data minimization, purpose limitation, and secure processing are built into the core of our platform architecture — not bolted on as an afterthought.

Email authentication

SPF, DKIM, and DMARC protocols are implemented across all transactional and marketing emails to protect your brand reputation and ensure inbox deliverability.

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